Raima Unveils PINCON’s Jamaican Rum and Ruby Gold Orange Gin
ndia’s fastest growing Cheap Liquor/ country -liquor Company PINCON Spirit Ltd (PSL), a BSE listed company (Scrip No- 538771), announced the acquisition of an upcoming Cheap Liquor Factory with a production capacity of 3 lakh bottles per day near Kharagpur, West Midnapore, thereby targeting a larger slice of the Indian Market. The company is also acquiring an existing Cheap Liquor Production Unit with a production capacity of 2 lakh bottles per day in Burdwan District , which is under process of acquisition. The Kharagpur unit is slated to start production expected from October 2015. The announcement was made by Mr Kuntal Chatterjee, Chief Operating Officer, Pincon Spirit Limited at a Press Conference in Kolkata .
The company has successfully established mass acceptance for Pincon XXX matured Rum which is the third largest Brand of West Bengal in regular Indian Rum segment as per data provided by West Bengal Foreign Liquor Bonders’ & Manufacturer Association. PSL also enjoys wide popularity and brand equity for Highland Blue – a semi premium whisky and medium liquor range as well as the King’s Coin series of Vodka, Rum and Whisky. Holding the largest market share in the said segments, PINCON Spirit Ltd (PSL) announced the launch of its new brand Ultra Force Premium Jamaican XXX Matured RUM with a Jamaican flavour to penetrate Indian Market and announced the launch of Ruby Gold Orange Gin at the conference. Ace , actress Raima Sen was a/so present to unveil the new brands at the conference.